Who we are
At Sport ExtendED, we believe that sport is just the beginning. We are a community-driven organization dedicated to supporting athletes, students, and teams as they navigate the transitions that shape their lives — from competition to classroom, from setbacks to new opportunities, from identity in sport to identity beyond it.
Rooted in equity, advocacy, and care, we partner with individuals and institutions to create inclusive, high-performing environments where everyone can thrive. Whether it’s through direct athlete support, funding access, or evidence-informed programming, we’re here to extend the impact of sport far beyond the game.
About our Founder
Sport ExtendED was founded by Alyssa McQuaid, who knows firsthand that the journey of an athlete doesn’t stop when the game ends. Growing up, she saw how sport could open doors — but also how easily those doors could close without the right support. Too many athletes are left to navigate transitions on their own, whether it’s competing in a new environment, handling unexpected setbacks, or finding identity beyond the game.
Alyssa’s path has been shaped by her love of sport and her commitment to equity. She is a former varsity athlete and has worked inside athletics and alongside athletes who’ve struggled with access, resources, and belonging. Those experiences showed her that change is possible when we create spaces where every athlete feels seen and supported.
Sport ExtendED is her way of building that space — one where athletes don’t just survive transition, but grow through it.
About our Logo
Our logo was redesigned in October 2025 by Tia McQuaid, a Black Canadian brand strategist from Toronto. Her design illuminates Sport ExtendED’s dedication to guiding athletes, celebrating progress, and creating lasting impact beyond the game. This is what she has to say about her design:
The Sport ExtendED logo is composed of three geometric elements, each representing a core pillar of the brand.
The circle conveys support and community, reflecting the guidance Sport ExtendED provides to student-athletes.
The intersecting lines symbolize the connection and continuous journey from post-secondary education into life beyond the game.
The triangle is a play button that introduces the spirit of movement, momentum, and sport itself.
Together, these elements form a symbol of balance and growth. Its symmetry conveys the dependable support Sport ExtendED provides, while its layered design captures the complexity and evolution of the student-athlete journey.
You can learn more about Tia and her work at tiamcquaid.com.